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This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, and uses that network to grow its investments and help them break into Asia.
Founded by Japanese serial entrepreneur Tak Miyata in 2013, Scrum began life as a generalist VC firm, “investing in pretty much anything under the sun,” says Michael. That all changed in the lead-up to the Tokyo 2020 Olympics, when Scrum’s investors – including the likes of Panasonic, Fujitsu and Mizuno – became interested in the opportunities around in sports, media and entertainment.
Now, Michael's remit is to find companies that “transcend the vertical” – those that relate to sports, health or entertainment, but might have a total addressable market (TAM) beyond those definitions.
“If I look at the first dozen investments we've made,” he says. “A lot are either outside of sports, change the definition of sports and entertainment, or show the evolution of what sports and entertainment means in a 2024 perspective.”
