The sports industry is evolving rapidly. Sports organisations know that innovation needs to be a key part of their growth agenda, but don’t have the time or in-house expertise to keep on top of all the new technologies coming to market.

That’s where Sports Loft comes in. We leverage our extensive network to find the best startup and scaleup companies that can be applied to the sports industry. We assess hundreds of new technologies every year, ranging from the earliest stage startups to those that have raised significant amounts of funding and are growing exponentially.

Through our advisory services and invite-only events, we combine our insight into the latest tech companies with our expertise in the sports industry, connecting the most forward-looking teams, leagues, brands and broadcasters with the technologies and ideas they need to know about.