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Why Levellr is the company to help sports teams build fanbases in new online spaces

From AI to data enrichment: five sports trends to watch in 2024

Sports Loft CEOs on the big trends of 2024

Thought Leadership

VC insights on the 2024 sports, media and entertainment landscape

Why Karta is the right team to bring sports into the metaverse

Four key themes we spotted at the Sports Loft Showcase 2023

Exploring how high-growth tech companies can shape the intersection of sports & media.

What caught our attention at MIT’s festival of sports data

The MIT Sloan Sports Analytics Conference used to be the nerdiest event on the sports calendar. Today, data and analytics are key to all sports organisations’ strategies.

Why Monterosa is the gold standard for fan engagement

Our newest member is Monterosa – a company that's powering 24/7 fan engagement for sports’ leading rightsholders, driving engagement, data capture and commercial returns.

Sports Loft CEOs on the big trends of 2024

The business leaders of Sports Loft member companies share their reflections on 2023 and offer a glimpse into the trends they anticipate will shape the year ahead.

What the sports sector can take from CES 2024

We attended the Consumer Electronics Show to bring you insights on the latest tech trends that will influence the world of sports in the coming years.

Thought Leadership

VC insights on the 2024 sports, media and entertainment landscape

We ask the top sports and media investors what they expect for the year ahead.

From AI to data enrichment: five sports trends to watch in 2024

We predict the trends that will shape the sports, media and entertainment industry in the coming 12 months.

The five quotes that caught our attention at Leaders Week

Here are five takeaways that map out the industry's pressing concerns and indicate areas where rightsholders, sponsors and broadcasters may need external support in the coming years.

Why Levellr is the company to help sports teams build fanbases in new online spaces

Levellr has helped some of the world’s largest musicians, brands and creators connect with their fans across Discord and Telegram. Now, it's poised to do the same for sports.

Four key themes we spotted at the Sports Loft Showcase 2023

We delve into the key takeaways from the event and explore how these technologies are driving sports industry transformation

Why Karta is the right team to bring sports into the metaverse

Karta, our newest member company, is connecting sports teams and brands with the next generation of fans through playable experiences

Thought Leadership

Sports Loft member CEOs on what they expect from 2023

We reached out to CEOs and founders at our member companies and asked for their biggest learnings from the past year and their predictions for what's ahead

Thought Leadership

The year ahead: VC’s views of 2023

Where will the smart money go in 2023? We ask top sports and tech VCs to reflect on the past year and predict what lies ahead for the sector.

Top trends in sports, media and entertainment to watch in 2023

From sports getting smarter on data to AI complementing creators, these are the Sports Loft trends to watch in the coming year

Thought Leadership

Early vs growth stage investment: what's the difference for founders?

What should founders bear in mind when raising investment? And how do VC’s expectations and wants change?

Want to take a sport to new markets? Speak their language

If you’re looking to stream basketball commentary in Vietnamese, want a Spanish horse racing expert and require someone to call ice hockey in Japanese, you’ll need to speak with Spalk

Startup life: the importance of storytelling

We caught up with some of the leaders from the Sports Loft companies to ask them about their storytelling goals, rules for success and what major shifts they see coming.

Thoughts from the Sports Loft companies on the Apple x MLS Deal

A ground-breaking 10 year, $2.5billion deal. But what does it mean for the sports industry?

What caught our attention at MIT’s festival of sports data

The MIT Sloan Sports Analytics Conference used to be the nerdiest event on the sports calendar. Today, data and analytics are key to all sports organisations’ strategies.

Sports Loft CEOs on the big trends of 2024

The business leaders of Sports Loft member companies share their reflections on 2023 and offer a glimpse into the trends they anticipate will shape the year ahead.

What the sports sector can take from CES 2024

We attended the Consumer Electronics Show to bring you insights on the latest tech trends that will influence the world of sports in the coming years.

From AI to data enrichment: five sports trends to watch in 2024

We predict the trends that will shape the sports, media and entertainment industry in the coming 12 months.

The five quotes that caught our attention at Leaders Week

Here are five takeaways that map out the industry's pressing concerns and indicate areas where rightsholders, sponsors and broadcasters may need external support in the coming years.

Four key themes we spotted at the Sports Loft Showcase 2023

We delve into the key takeaways from the event and explore how these technologies are driving sports industry transformation

Top trends in sports, media and entertainment to watch in 2023

From sports getting smarter on data to AI complementing creators, these are the Sports Loft trends to watch in the coming year

Startup life: the importance of storytelling

We caught up with some of the leaders from the Sports Loft companies to ask them about their storytelling goals, rules for success and what major shifts they see coming.

Thoughts from the Sports Loft companies on the Apple x MLS Deal

A ground-breaking 10 year, $2.5billion deal. But what does it mean for the sports industry?

Building an International Team

There is no “one-size-fits-all” model for international expansion and much depends on the complexity of your product and how you can leverage assets like your company culture into new geographies.

Sports Loft Invests in Slate, Satisfi and Fevo

We're delighted to announce our investments into Slate's Seed round, Satisfi's Series A and Fevo's Series C.

It's all about the audiences

As sports, media and culture converge, what makes the companies who are building the next generation of audiences so exciting?

Sports & Media VC’s Priorities for 2022

As the new year begins, we turn our focus to senior leaders at Sports & Media VC's to learn what about their predictions, priorities and approaches are for the new year.

Sports Loft Members’ Expectations for 2022

We turn our focus to the thoughts of senior leaders at our member companies to learn what they’re expecting from the year ahead for their companies and the industry.

Technology that will define Sports & Media in 2022

A look into some of the key trends that we think will shape the way that sports and media organisations engage with their fans in the year ahead.

Different revenue models for B2B companies - which work best in sports, media and entertainment?

A look at the pros and cons of the different types of revenue models that are being used by B2B tech companies selling into the sports, media and entertainment vertical.

Why we focus on growth stage companies

We define the stage of company where Sports Loft can add the most value - when they have a product in market, existing customers, growing teams and are at an attractive stage to the investors we work with.

Why Monterosa is the gold standard for fan engagement

Our newest member is Monterosa – a company that's powering 24/7 fan engagement for sports’ leading rightsholders, driving engagement, data capture and commercial returns.

Why Levellr is the company to help sports teams build fanbases in new online spaces

Levellr has helped some of the world’s largest musicians, brands and creators connect with their fans across Discord and Telegram. Now, it's poised to do the same for sports.

Why Karta is the right team to bring sports into the metaverse

Karta, our newest member company, is connecting sports teams and brands with the next generation of fans through playable experiences

Want to take a sport to new markets? Speak their language

If you’re looking to stream basketball commentary in Vietnamese, want a Spanish horse racing expert and require someone to call ice hockey in Japanese, you’ll need to speak with Spalk

Silver linings: how Tagboard turned a crisis into an opportunity

We spoke to Nathan about working with partners such as NFL media to develop new products, the growth of remote production and Tagboard’s strategy of hiring former sports reporters and producers.

From red balloons to blue-chip brands: how FEVO made the online shopping cart social

Ari Daie tells us about the inherently social nature of sports events and how all teams have their share of hardcore supporters whose passion can be harnessed by FEVO’s “social buying” tools.

Trust in the data: How Pumpjack helps sports teams unlock hidden value

How a focus on a SaaS business model is helping Pumpjack gain new clients.

How Greenfly turns athletes into advocates

Daniel Kirschner explains to us how he founded the company with his cousin, former MLB player Shawn Green.

Routines, recommendations and how Covatic predicts the future

Nick tells us about Covatic's journey from the company being set up, to their technology now living in apps on over one million phones in the UK.

Questions, answers and how Satisfi Labs turned uncertainty into an opportunity

Donny White tells us about how the company’s work at the Super Bowl led them to their first European client and how he thought Google was suing him when they first called.

Thought Leadership

VC insights on the 2024 sports, media and entertainment landscape

We ask the top sports and media investors what they expect for the year ahead.

Thought Leadership

Sports Loft member CEOs on what they expect from 2023

We reached out to CEOs and founders at our member companies and asked for their biggest learnings from the past year and their predictions for what's ahead

Latest Podcasts

Sports Loft Podcast

Trajektory – a holistic view of sports sponsorship

Sports Loft Podcast

ADvantage VC: Investing in early-stage tech companies

Sports Loft Podcast

AudioShake: taking control of audio and video assets with AI